Every Second Counts tells the story of the largest emergency services provider in the world. The Emergency Management and Research Institute (EMRI) launched in 2005 in a single state in India, Andhra Pradesh. Today, it operates in seventeen Indian states and territories and serves a population of more than seven hundred million. Each day, the emergency system receives one hundred and fifty thousand calls and responds to almost twenty five thousand emergencies. The service is free to the user and costs EMRI less than $15 USD per emergency, less than one percent of what an emergency call costs in the United States.