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Healthcare Delivery in Rural India – ITC Experience

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This case study highlights challenges in delivering health services in rural India. The international business division of ITC wanted to  leverage its e-Choupal  platform to develop a business model to provide healthcare services in the local catchment area. The case describes the design of the healthcare service delivery system, progress made thus far in the few pilots that have been conducted in Madhya Pradesh and Maharashtra, and the successes and the challenges faced by ITC.

Modern Aging: inspiring and empowering entrepreneurs of all ages and backgrounds to create businesses to serve the needs of the elderly.
We are no longer active in Healthcare Delivery in Rural India – ITC Experience. Projects and resources are available in the archive.