IEC Consultant – ABDM Microsite Implementation

IEC Consultant – ABDM Microsite Implementation

Full Time
Posted 1 month ago

ACCESS Health International (AHI) is a non-profit think tank and advisory group with the mission
of improving access to high-quality and affordable healthcare for all people. AHI advises national
and regional governments and the private sector on the design and management of healthcare
finance and delivery systems. Established in 2007, the organization is located in India, Singapore,
and is headquartered in the USA.

AHI’s vision is that all people, no matter where they live and no matter what their age, have a right
to access high-quality and affordable healthcare and to lead healthy and productive lives.
For more information about AHI, please visit:

ACCESS Health International is seeking a creative and strategic Information, Education, and
Communication (IEC) Strategist and Consultant to enhance public engagement and awareness for
the ABDM Microsite implementation in Jammu and Kashmir. This role involves developing and
executing comprehensive IEC strategies that align with the healthcare objectives of the region,
facilitating the adoption and effective use of ABDM Microsites.

Key Job Responsibilities:

  1.  IEC Strategy Development:
    • Design and implement innovative IEC campaigns to promote ABDM Microsite
    • Tailor communication strategies to resonate with diverse local audiences in Jammu
      and Kashmir.
    • Work closely with digital teams to create engaging multimedia content.
  2. Stakeholder Engagement:
    • Establish partnerships with local media, healthcare providers, and community leaders
      to disseminate information.
    • Organize workshops and seminars to educate stakeholders on ABDM Microsite
  3. Monitoring and Evaluation:
    • Track the effectiveness of IEC activities and make data-driven adjustments to
    • Provide regular reports on campaign performance and public engagement metrics.
  4. Capacity Building:
    • Train healthcare professionals and local communicators in effectively delivering IEC
    • Develop educational materials to support training initiatives.
  5. Collaboration:
    • Work with the project management team to integrate IEC activities with overall
      project goals.
    • Liaise with government officials and ABDM Office to ensure compliance with
      regulations and guidelines.

A Master’s degree in Communications, Public Health, Marketing, or a related field.
A minimum of 5 – 7 years of experience in IEC strategy development, preferably in the public
healthcare sector.

Skills/Competencies Required:

  • Proficient in creating and executing IEC campaigns, with a portfolio of past work.
  • Strong understanding of the cultural and societal nuances of Jammu and Kashmir.
  • Excellent verbal and written communication skills in English and local languages.
  • Ability to work collaboratively with a multidisciplinary team.
  • Knowledge of digital health initiatives and health communication best practices.

The selected candidate shall be offered a one-year contract and mutually extendable.

LOCATION: Jammu and Kashmir, India

REPORTING TO: Project Manager


Interested candidates are invited to submit a resume and a cover letter detailing their IEC campaign
experience and why they are the best fit for the role. Please include examples of previous
campaigns or strategies developed, particularly within the healthcare sector. Please submit
a cover letter and resume at by January 15, 2024.

Job Features

Job CategoryCommunications and Marketing, Project

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