Universal health coverage is no longer just about access, it’s about outcomes, value, and accountability. On the 7th anniversary of Ayushman Bharat PM-JAY in Uttar Pradesh, ACCESS Health International, as technical partner to SACHIS (state health agency implementing the scheme) supported the launch of three citizen-first digital innovations:
- Ayushman Sampark: 24×7 helpline, that will now provide hospital appointment booking to PM-JAY citizens in select PM-JAY empanelled hospitals
- Ayushman Sarathi: mobile app to locate empanelled hospitals with ease
- Ayushi: AI chatbot for instant, round-the-clock beneficiary support
New educational resources, handbooks, digital e-books, and comic books – were also introduced to empower frontline workers and strengthen awareness at the community level.
The event, held in the esteemed presence of Hon’ble Deputy Chief Minister and Minister of Medical, Health & Family Welfare, Shri Brajesh Pathak, was a testament to the collective progress made under the PM-JAY initiative and the continued commitment to delivering accessible, affordable healthcare to all.
The event was graced by senior dignitaries including Shri Amit Kumar Ghosh, Principal Secretary, Smt. Aparna U, Director General, Department of Medical Health Dr. Pinky Jowel, Mission Director, NHM, Smt. Archana Verma, CEO, SACHIS, and Prof. Soniya Nityanand, Vice Chancellor, KGMU. The milestone was marked by leaders who shared a collective vision for more accountable, people-centered health systems:
“Ayushman Sampark is a first-of-its-kind service for PM-JAY citizens, helping them reach the right facility and assuring service .” – Archana Verma, (IAS) CEO, SACHIS
“Digital innovations shift the focus from coverage to outcomes, volume to value, and access to accountability.” – Shri Amit Kumar Ghosh, (IAS) Principal Secretary, Health
“With 5.35 Crore Ayushman cards and 6,000 hospitals onboard, UP is leading the country in accessible health insurance.” – Shri Brajesh Pathak, Hon’ble Deputy Chief Minister
The event also felicitated public and private hospitals who have demonstrated leadership in service provision and Ayushman citizens, whose stories remind us of the impact of timely access to care.
ACCESS Health remains committed to working alongside governments and partners to scale innovations, bridge healthcare gaps, and build stronger, more equitable health systems.