Modern Aging is an ACCESS Health program in Sweden that provides opportunities to young entrepreneurs who wish to create businesses that serve the needs of the elderly. Selected participants submitted their business plans, and one group was offered funds to initiate their proposed business. The program, funded by the Swedish Postcode Foundation, introduced the participants to Swedish experts in business and elder care.
The ACCESS Health team recorded the lectures of leading Swedish entrepreneurs, business leaders, and academics from Modern Aging Sweden and published summaries of many of them (also available as an eBook on Amazon.com) to share the information with a wider audience. Topics include ideas for aspiring entrepreneurs, accounting for startups, how to create sustainable businesses, how innovative products enter the elder care sector, and crowd funding.
The global ACCESS Health team hopes that the lectures will inspire entrepreneurs in different countries to serve the needs of the elderly and of the chronically ill. The lectures contain valuable information and transferable skills for entrepreneurs in Sweden and elsewhere.