Modern Aging Now Available as Amazon eBook
Modern Aging: A Practical Guide for Developers, Entrepreneurs, and Startups in the Silver Market is now available as an eBook on Amazon.com. Click here to order the book.
The Modern Aging book summarizes lectures by experienced business leaders in the elder care sector who shared their expertise as part of the Modern Aging program in Sweden. ACCESS Health Sweden founded the Modern Aging program to encourage entrepreneurs to serve the needs of the elderly and of the chronically ill. This concept is successful because it attracts entrepreneurs to sectors that stand to benefit from technology and innovation. This concept was later replicated in Sweden by other organizations.
Modern Aging presents a clear, easy to read summary of the presentations by leading Swedish entrepreneurs, business leaders, and academics. The text captures the vibrant presentations and question and answer sessions. Topics include ideas for aspiring entrepreneurs, accounting for startups, how to create sustainable businesses, how innovative products enter the elder care sector, and crowdfunding.
The purpose of this publication is to share the information from the lectures with a wider audience. The global ACCESS Health team hopes that the lectures will inspire entrepreneurs in different countries to serve the needs of the elderly and of the chronically ill. The lectures contain valuable information and transferable skills for entrepreneurs in Sweden and globally. ACCESS Health plans to replicate and expand the Modern Aging project in Europe, in the United States, and in Asia. ACCESS Health Singapore will launch a new version of Modern Aging in August 2015.
Modern Aging: A Practical Guide for Developers, Entrepreneurs, and Startups in the Silver Market is also available as a downloadable PDF.